BEYOND GLORY | BEIJING 2022

People Behind the Performance

As the Beijing Olympics and the Paralympics approach, excitement is building as athletes and integrated sport support teams complete their final preparations on Chinese soil. People from across Canada will be cheering on our athletes who have worked tirelessly and have given us a sense of positivity through their resilience and determination.

Let’s take advantage of this unifying moment to get to know more our athletes. INS Quebec will continue its campaign entitled Beyond the Glory: “People Behind the Performance” and “Experts Behind the Performance” which features a serie of portraits of athletes as well as INS Québec experts who are currently at the Games.

The campaign will be presented as interviews.

THROWBACK MEMORIES

Learn more about those who participated in the Games and their stories on achieving their dream. Relive special moments with these athletes who have made their mark and who motivate and inspire future generations.

MY FIRST TIME AT THE GAMES

Learn more about the athletes who train in Quebec supported by experts from INS Québec who will participate to their first Games. Due to these difficult years, their journey is unique and unusual. Discover their dreams and stories that shaped them to get their tickets to the Games.

Reffering to the “WE CAN” campaign launched by members of the Canadian Olympic and Paralympic Sport Institute Network (COPSIN), athletes have shown that WE CAN unite a nation through sport, that WE CAN be role models for future generations and that WE CAN make people proud to be Canadian.