Tokyo 2020
Olympic
Paralympic
Beijing 2022
Olympic
Paralympic
Tokyo 2020
Olympic
Paralympic
Beijing 2022
Olympic
Paralympic
Tokyo 2020
Olympic
Paralympic
Beijing 2022
Olympic
Paralympic

INS Québec Committee of Ambassadors

The INS Québec Committee of Ambassadors is made up of young business people from different sectors of the economy who are passionate about sport.
Collectively, they have a single goal: to promote INS Québec and to work with the organization to develop new ideas and revenue generation strategies.
This is the first standing committee of business people from Quebec set up to support an organization working with high-level sports people.

Meet the INS Québec Committee of Ambassadors members

Sacha Vaillancourt, B. Sc., CRM

Chair of the INS Québec Committee of Ambassadors
Commercial Line Insurance Broker
Vice-President, Unit Leader – Sports and Leisure and Film, Media and Entertainment

Sacha joined BFL CANADA in 2011 and now d heads the Sports and Recreation and Films, Media and Entertainment division of the Montréal office. He holds the title of Risk Manager in Canada (CRM). With close to ten years of experience in sports management and holder of a bachelor’s degree in kinesiology from the University of Montréal, he has had the opportunity to meet several challenges with several national and international sporting events notably when he was in charge of the Hockey Canada’s Quebec office for more than 8 years. In recent years, he chaired the Volunteer Committee for the 2015 IIHF World Junior Championship and Chair of the Hospitality and Protocol for the 2017 edition.

Marie-Pier Bergevin

Senior Director, Brand Engagement, Sponsorship
North America
BMO Financial Group

Marie-Pier Bergevin began her career with the Montréal Canadiens in the sales and advertising team for the marketing agency EFFIX, where she developed expertise in sponsorship management for major clients. She joined BMO Financial Group in 2008. She manages the partnerships with two professional Major League Soccer (MLS) teams in Canada: Montréal Impact and the Vancouver Whitecaps. In addition to many other projects, she is also responsible for BMO’s partnership with the Montréal Alouettes and the Orchestre symphonique de Montréal.

Alexandre Bilodeau

Investment Associate
Walter Capital

Alexandre Bilodeau joined the Walter Capital Partners’ team as an Investment Associate in 2019. As part of his role, he is actively involved in evaluating potential acquisitions, conducting due diligence on new investment opportunities and monitoring portfolio companies. He previously worked as an advisor in the audit team and subsequently as a senior advisor in transactional services at KPMG. Before starting his professional career in accounting and finance, Alexandre competed in freestyle skiing at international level. Over his nine years on the World Cup circuit, he won multiple World Championship honours. He won his first Olympic gold medal in Vancouver in 2010 and he repeated the exploit in 2014 in Sochi.

Marie-Laurence Boivin

Marketing Director
KPMG Canada

[To come]

Paul-André Côté

Founder
Côté Sports Marketing

Paul-André Côté has more than 25 years of experience in the retail, sports marketing and sponsorship sectors, working both on the agency side (Cossette) and on the client and sports properties side (Cirque du Soleil, Montreal Canadiens, Groupe Sportscene, Grand Prix cyclists de Québec et de Montréal and Montreal Alouettes). In 2019, he founded Côté Sports Marketing, a strategic partner of the marketing agency Hookay Sports.

Peter Moraitis

Partner
Lapointe Rosenstein Marchand Melançon

His practice encompasses all aspects of civil litigation and focuses mainly on insurance and both general and professional liability matters. Before joining our team in 2014, Peter served as legal counsel to a provincial sports federation where he advised senior management specifically on areas of civil and commercial litigation, contract law, administrative law and the protection of personal information.

Frédérick Poulin

Partner
Normandin Beaudry

For almost 20 years, Frédérick has held various salaried positions both in a consulting role and within large corporations. These varied positions have allowed him to work as a consultant, project manager and specialist. His role as a consultant allows him to use his tremendous ability to adapt and his versatile approach focuses on the personal touches. Co-founder of 37-2, he joined Normandin Beaudry in October 2015.

Serge Vallières

Director
TACT – Intelligence conseil

While above all an expert in corporate communications, Serge also thrives on marketing communication, public affairs and digital communication. As a team player and great sports enthusiast, Serge has had the opportunity to work closely with a number of sports personalities, in particular during a short stay with the Canadian Olympic Committee. He also co-led the media services committee for Hockey Canada during the 2015 IIHF World Junior Hockey Championship.

Information

Gaëtan Robitaille

President & CEO