INS Québec Committee of Ambassadors
The INS Québec Committee of Ambassadors is made up of young business people from different sectors of the economy who are passionate about sport.
Collectively, they have a single goal: to promote INS Québec and to work with the organization to develop new ideas and strategies for growth.
This is the first standing committee of business people from Quebec set up to support an organization working with high-level sports people.
Meet the INS Québec Committee of Ambassadors members
Sacha Vaillancourt, B. Sc., CRM
Chair of the INS Québec Committee of Ambassadors
Commercial Line Insurance Broker
Vice-President, Unit Leader – Sports and Leisure and Film, Media and Entertainment
Sacha joined BFL CANADA in 2011 and now d heads the Sports and Recreation and Films, Media and Entertainment division of the Montréal office. He holds the title of Risk Manager in Canada (CRM). With close to ten years of experience in sports management and holder of a bachelor’s degree in kinesiology from the University of Montréal, he has had the opportunity to meet several challenges with several national and international sporting events notably when he was in charge of the Hockey Canada’s Quebec office for more than 8 years. In recent years, he chaired the Volunteer Committee for the 2015 IIHF World Junior Championship and Chair of the Hospitality and Protocol for the 2017 edition.
Director, Strategic Partnerships
Formula 1 Grand prix du Canada
Marie-Pier Bergevin began her career with the Montréal Canadiens in the sales and advertising team for the marketing agency EFFIX, where she developed expertise in sponsorship management for major clients. She joined BMO Financial Group in 2008. She managed the partnerships with two professional Major League Soccer (MLS) teams in Canada: Montréal Impact and the Vancouver Whitecaps. In addition to many other projects, she was also responsible for BMO’s partnership with the Montréal Alouettes and the Orchestre symphonique de Montréal. In February 2022, she joined the team of the Grand Prix du Canada as Director, Strategic Partnerships where she develops new partnerships with various national and international companies for the Grand Prix de Montréal. She is also responsible for developing and implementing innovative partnership strategies, supporting the operational needs and contributing to the enhancement of the customer experience on the sites for the Formula 1 Grand Prix du Canada Montréal.
Director, Outreach and Strategic Projects
Marie-Laurence has a decade of experience in communications and marketing, including sports public relations, as well as at KPMG and CHU Sainte-Justine. Having joined in April 2023 the outreach and communications team at Espace CDPQ, she is in charge of implementing targeted initiatives to facilitate access to investment capital for high-potential innovative companies and to strengthen the presence and impact of Espace CDPQ within the Québec venture capital community.
Paul-André Côté has more than 25 years of experience in the retail, sports marketing and sponsorship sectors, working both on the agency side (Celsius Communications and Cossette) and on the client and sports properties side (Cirque du Soleil, Montreal Canadiens, Groupe Sportscene, Grand Prix cyclists de Québec et de Montréal and Montreal Alouettes).
Lapointe Rosenstein Marchand Melançon
His practice encompasses all aspects of civil litigation and focuses mainly on insurance and both general and professional liability matters. Before joining our team in 2014, Peter served as legal counsel to a provincial sports federation where he advised senior management specifically on areas of civil and commercial litigation, contract law, administrative law and the protection of personal information.
Senior Director Total Compensation
Sollio Cooperative Group
For almost 20 years, Frédérick has held various salaried positions both in a consulting role and within large corporations. These varied positions have allowed him to work as a consultant, project manager and specialist.
Director, Corporate Communications
NATIONAL Public Relations
Recognized for his in-depth expertise in developing integrated plans, strategies and powerful content, Serge is a skilled corporate communicator and manages with finesse his clients’ image and reputation. A seasoned professional with several years of experience in Montréal agencies, Serge has also held management positions and expanded his contact network in the journalistic and business worlds following a stint at the Caisse de dépôt et placement du Québec.