INS Québec Committee of Ambassadors

The INS Québec Committee of Ambassadors is made up of young business people from different sectors of the economy who are passionate about sport.

Collectively, they have a single goal: to promote INS Québec and to work with the organization to develop new ideas and strategies for growth.

This is the first standing committee of business people from Quebec set up to support an organization working with high-level sports people.

Meet the INS Québec Committee of Ambassadors members

Sacha Vaillancourt, B. Sc., CRM

Chair of the INS Québec Committee of Ambassadors

Commercial Line Insurance Broker
Vice-President, Unit Leader – Sports and Leisure and Film, Media and Entertainment

Sacha joined BFL CANADA in 2011 and now d heads the Sports and Recreation and Films, Media and Entertainment division of the Montréal office. He holds the title of Risk Manager in Canada (CRM). With close to ten years of experience in sports management and holder of a bachelor’s degree in kinesiology from the University of Montréal, he has had the opportunity to meet several challenges with several national and international sporting events notably when he was in charge of the Hockey Canada’s Quebec office for more than 8 years. In recent years, he chaired the Volunteer Committee for the 2015 IIHF World Junior Championship and Chair of the Hospitality and Protocol for the 2017 edition.

Marie-Pier Bergevin

Director, Strategic Partnerships
Formula 1 Grand prix du Canada

Marie-Pier Bergevin began her career with the Montréal Canadiens in the sales and advertising team for the marketing agency EFFIX, where she developed expertise in sponsorship management for major clients. She joined BMO Financial Group in 2008. She managed the partnerships with two professional Major League Soccer (MLS) teams in Canada: Montréal Impact and the Vancouver Whitecaps. In addition to many other projects, she was also responsible for BMO’s partnership with the Montréal Alouettes and the Orchestre symphonique de Montréal. In February 2022, she joined the team of the Grand Prix du Canada as Director, Strategic Partnerships where she develops new partnerships with various national and international companies for the Grand Prix de Montréal. She is also responsible for developing and implementing innovative partnership strategies, supporting the operational needs and contributing to the enhancement of the customer experience on the sites for the Formula 1 Grand Prix du Canada Montréal.

Alexandre Bilodeau

Vice President
Walter Capital

Alexandre Bilodeau joined the Walter Capital Partners’ team as an Investment Associate in 2019. As part of his role, he is actively involved in evaluating potential acquisitions, conducting due diligence on new investment opportunities and monitoring portfolio companies. He previously worked as an advisor in the audit team and subsequently as a senior advisor in transactional services at KPMG. Before starting his professional career in accounting and finance, Alexandre competed in freestyle skiing at international level. Over his nine years on the World Cup circuit, he won multiple World Championship honours. He won his first Olympic gold medal in Vancouver in 2010 and he repeated the exploit in 2014 in Sochi.

Marie-Laurence Boivin

Director, Outreach and Strategic Projects
Espace CDPQ

Marie-Laurence has a decade of experience in communications and marketing, including sports public relations, as well as at KPMG and CHU Sainte-Justine. Having joined in April 2023 the outreach and communications team at Espace CDPQ, she is in charge of implementing targeted initiatives to facilitate access to investment capital for high-potential innovative companies and to strengthen the presence and impact of Espace CDPQ within the Québec venture capital community.

Paul-André Côté

Partner
Celsius Communications

Paul-André Côté has more than 25 years of experience in the retail, sports marketing and sponsorship sectors, working both on the agency side (Celsius Communications and Cossette) and on the client and sports properties side (Cirque du Soleil, Montreal Canadiens, Groupe Sportscene, Grand Prix cyclists de Québec et de Montréal and Montreal Alouettes).

Peter Moraitis

Partner
Lapointe Rosenstein Marchand Melançon

His practice encompasses all aspects of civil litigation and focuses mainly on insurance and both general and professional liability matters. Before joining our team in 2014, Peter served as legal counsel to a provincial sports federation where he advised senior management specifically on areas of civil and commercial litigation, contract law, administrative law and the protection of personal information.

Frédérick Poulin

Senior Director Total Compensation
Sollio Cooperative Group

For almost 20 years, Frédérick has held various salaried positions both in a consulting role and within large corporations. These varied positions have allowed him to work as a consultant, project manager and specialist.

Serge Vallières

Director, Corporate Communications
NATIONAL Public Relations

Recognized for his in-depth expertise in developing integrated plans, strategies and powerful content, Serge is a skilled corporate communicator and manages with finesse his clients’ image and reputation. A seasoned professional with several years of experience in Montréal agencies, Serge has also held management positions and expanded his contact network in the journalistic and business worlds following a stint at the Caisse de dépôt et placement du Québec.

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Jean Gosselin PRP, APR

Director, Communication & Marketing